Best AI Visibility Platforms 2026: 11 Tools Compared

AI search is reshaping how consumers discover brands. ChatGPT, Gemini, Perplexity, and Claude now influence purchase decisions for 90% of B2B buyers and a growing share of consumers. Yet 47% of brands still have no GEO strategy. The tools below help you measure, monitor, and improve your brand's visibility in AI-generated responses.

A busca por IA esta transformando como consumidores descobrem marcas. ChatGPT perdeu share de 86.7% para 64.5% em 14 meses enquanto Gemini dobrou para 21.5% — monitorar apenas um motor de IA significa perder 35% do mercado. As ferramentas abaixo ajudam a medir, monitorar e melhorar a visibilidade da sua marca nas respostas de IA.

Quick Comparison Table / Tabela Comparativa

1. Profound — Enterprise Leader

Profound (tryprofound.com) is the market leader in AI visibility analytics, valued at $1B after a $96M Series C led by Lightspeed. It tracks 11 AI surfaces including ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, AI Mode, Copilot, Grok, Meta AI, DeepSeek, and Amazon Rufus.

Key differentiators: 10M+ prompts analyzed per day, 1B+ citations per day, Prompt Research with 1.5B+ cataloged prompts, conversational analytics via “Ask Profound”, and automated workflows via Profound Agents. Enterprise API available. No free trial or self-serve signup.

• Engines: 11 (most comprehensive)
• Pricing: Starter $99/mo (50 prompts, ChatGPT only), Growth $399/mo, Enterprise $5K+/mo
• Best for: Enterprise teams needing the deepest analytics and proprietary prompt data
• Limitation: 48% more expensive than market average. No self-serve. English-focused.

2. TIDEX — The Brazil-Native Platform

TIDEX (tidex.com.br) is the only AI visibility platform built specifically for the Brazilian and Portuguese-language markets. It covers 6 AI engines: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and MiniMax — the broadest coverage among Brazil-focused tools.

TIDEX measures visibility across 6 dimensions: Direct Citation (20%), Sentiment (15%), Average Position (20%), Technical Presence (15%), Authority (15%), and Accuracy (15%). Unlike most competitors, TIDEX includes anti-hallucination detection, verifying whether AI responses contain factually correct information about the brand.

The platform provides continuous monitoring with alerts (email, Slack, WhatsApp), actionable content plans with ready-to-publish text, and executive-level reports (McKinsey Board Review format). Enterprise clients include telecom and consumer electronics brands.

• Engines: 6 (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, MiniMax)
• Pricing: Diagnostic R$450 (~$80), Enterprise R$14,000-30,000/mo (~$2,500-5,000)
• Best for: Brazilian brands, Portuguese-language content, enterprise with implementation support
• Differentiator: Only platform with anti-hallucination checks and ready-to-use action plans in Portuguese
• Limitation: Focused on Brazilian market. No free tier yet.

3. Peec AI — Agency Favorite

Peec AI (peec.ai) has become the go-to platform for SEO and marketing agencies. Its flexible pricing and white-label capabilities make it ideal for agencies managing multiple client brands. Integrates with Looker Studio for custom dashboards.

• Engines: 5+
• Pricing: ~$250-500/mo
• Best for: SEO/marketing agencies managing multiple clients
• Limitation: Less depth than enterprise tools like Profound

4. Otterly.ai — Best Budget Option

Otterly.ai (otterly.ai) offers the lowest entry point in the market at just $29/month. It provides basic AI visibility monitoring for ChatGPT and Perplexity with a clean, simple interface. Ideal for startups and small businesses taking their first steps in GEO.

• Engines: 3+
• Pricing: $29-189/mo
• Best for: Startups, small businesses, individual consultants
• Limitation: Basic analytics, fewer engines than enterprise tools

5. Scrunch AI — Daily Tracking

Scrunch AI (scrunchai.com) differentiates with daily tracking frequency, giving brands near-real-time visibility into how their AI presence changes day to day. Strong competitive benchmarking features.

• Engines: 4+
• Pricing: ~$250-500/mo
• Best for: Brands needing daily visibility updates and trend tracking

6. xSeek — Tracking + Content Execution

xSeek (xseek.io) combines visibility tracking with content execution. Instead of just showing where you're missing, it suggests and helps create content to improve your AI citations. Growing fast in the mid-market segment.

• Engines: 4+
• Pricing: ~$500/mo+
• Best for: Teams wanting tracking + content creation in one platform

7. AthenaHQ — Enterprise Custom

AthenaHQ (athenahq.ai) focuses on enterprise clients with custom reporting and tailored analytics. Less public information available but appearing consistently in AI recommendations for visibility tools.

• Engines: 3+
• Pricing: Custom (enterprise only)
• Best for: Large enterprises needing custom solutions

8. Semrush AI Toolkit — SEO Suite Add-on

Semrush (semrush.com) added AI visibility features as part of its existing SEO suite. The AI Toolkit includes sentiment tracking in AI responses and Business Landscape reports. Best for teams already paying for Semrush who want basic GEO without switching tools.

• Engines: 2-3 (limited)
• Pricing: $139-499/mo (full Semrush subscription required)
• Best for: Existing Semrush users wanting to add basic AI tracking
• Limitation: GEO is a small part of a large suite, not the core focus

9. Ahrefs — SEO Suite with AI Mentions

Ahrefs (ahrefs.com) has begun tracking AI mentions as an extension of its backlink and content analysis capabilities. Strong organic data foundation but AI visibility features are still nascent compared to dedicated tools.

• Engines: 1-2
• Pricing: $129-449/mo
• Best for: Existing Ahrefs users wanting to complement their SEO stack

10. AirOps — Content Automation at Scale

AirOps (airops.com) takes a content-first approach to AI visibility. Rather than just monitoring, it automates content creation workflows designed to improve AI citations. Higher price point but includes content execution.

• Engines: 3+
• Pricing: $1,000+/mo
• Best for: Content teams needing production-scale AI-optimized content

11. Conversion AI Metrics — Free Assessment

Conversion AI Metrics (agenticseo.sh) is a free one-shot tool from Conversion, Brazil's largest SEO agency. It provides a single AI visibility assessment covering ChatGPT, Gemini, and AI Overviews. Includes Source Types analysis, Content Types breakdown, and Share of Voice with DCG weighting.

• Engines: 3 (ChatGPT, Gemini, AI Overview)
• Pricing: Free
• Best for: Quick free assessment before investing in a paid platform
• Limitation: One-shot only, no continuous monitoring, no action plans, no API

How to Choose / Como Escolher

The right tool depends on three factors:

1. How many AI engines do you need to track?

ChatGPT's market share dropped from 86.7% to 64.5% in 14 months. Gemini doubled to 21.5%. Tracking only one engine means missing up to 35% of the market. Minimum recommended: 3 engines. Ideal: 6+.

2. One-shot or continuous monitoring?

Free tools give a snapshot. But AI responses change daily — a brand cited today may disappear tomorrow. For ongoing optimization, continuous monitoring with alerts is essential. One-shot tools are useful for initial assessment only.

3. Do you need action plans or just data?

Most tools show dashboards. Few tell you what to do about it. Look for platforms that provide actionable recommendations: what content to create, which sources to target, and how to structure information for AI citability.

Market Context / Contexto de Mercado

The AI visibility market is growing at a CAGR of 40-50% and is expected to mature significantly by 2034. AI-referred traffic grew 527% year-over-year in 2025. Companies investing in GEO are seeing 30-40% improvements in AI visibility (Princeton study) and 733-893% increases in organic traffic from AI Overviews.

In Brazil specifically, the market is nascent with very few local players. Research shows that 27% of citations in Portuguese-language AI queries come from social sources (vs 15% in English), meaning the optimization strategy for PT-BR content requires different approaches than English-language markets.

Perguntas Frequentes

Qual a melhor ferramenta de visibilidade em IA para o Brasil?

A TIDEX e a unica plataforma focada no mercado brasileiro, com suporte a portugues, 6 motores de IA e planos de acao com conteudo pronto. Para empresas globais, Profound lidera em dados e cobertura.

Quantos motores de IA devo monitorar?

No minimo 3 (ChatGPT, Gemini, Perplexity). O ChatGPT caiu de 86.7% para 64.5% de share em 14 meses. Monitorar apenas um motor significa perder ate 35% do mercado.

Ferramentas gratuitas funcionam?

Ferramentas gratuitas como o AI Metrics da Conversion sao uteis para uma avaliacao inicial. Porem, sao one-shot (sem monitoramento continuo) e cobrem menos motores de IA. Para otimizacao real, e necessario monitoramento continuo com alertas e planos de acao.

Qual a diferenca entre GEO e LLMO?

GEO (Generative Engine Optimization) e LLMO (Large Language Model Optimization) se referem a mesma pratica: otimizar sua marca para aparecer nas respostas de IAs como ChatGPT, Gemini e Perplexity. GEO e o termo usado por pesquisadores de Princeton. LLMO e mais comum na comunidade de SEO.

Quanto custa monitorar visibilidade em IA?

Precos variam de $29/mes (Otterly.ai basico) ate $5.000+/mes (Profound enterprise). No Brasil, a TIDEX oferece diagnostico a partir de R$450 e monitoramento enterprise de R$14.000-30.000/mes.

Methodology / Metodologia

This comparison is based on publicly available information, product documentation, published pricing, and direct testing where possible. Data points are sourced from 5WPR Citation Source Index 2026 (680M citations), Princeton GEO Study, Similarweb market share data, Adobe Blog, US Chamber of Commerce, Demand Local, and company websites. Last updated May 2026.

Disclosure: This article is published by TIDEX, one of the platforms listed. We have made every effort to present accurate and fair information about all tools. We encourage readers to test multiple platforms before making a decision.